Ready, steady, bake! To help fight animal cruelty

Do you have a sweet tooth? Want to suppawt a good cause? RSPCA’s annual Cupcake Day fundraiser officially kicks off today!

Already, over $400,000 has been raised across the country to help us combat animal cruelty.

“This is the sweetest way to help us help animals in need,” says RSPCA NSW’s Community Fundraising Manager Danielle Cameron.

“The money raised will keep our shelters open and our inspectors on the road investigating allegations of animal cruelty. It will fund prosecutions against cruelty offenders. It will provide education programs to schools, and take us to remote communities with desexing, microchipping and vaccination programs. It will give us the chance to take in, rehabilitate, and rehome the creatures that find themselves with nowhere else to turn.”

Over the month of August, we will introduce some of our amazing supporters who really get behind this worthy cause; starting with our video featuring Barbara and the children at Cherrybrook Pre-School Kindergarten.

You don’t have to be a baker to get involved! Show your support by purchasing the sweet treats baked by your participating friends, family, schoolmates and colleagues.

Supporters can choose any day of the month to raise funds. Just register your fundraiser on and follow the steps.

RSPCA NSW receives less than 2% government funding each year and is hoping to raise over $500,000 to support vital welfare services for animals across the state.

  • $20 will provide an unwanted kitten with a warm bed, litter tray and a meal for the night.
  • $55 will buy antibiotics for a sick shelter dog this week.
  • $150 will help desex an abandoned puppy so they can find their forever home.
  • $350 will keep an inspector on the road fighting animal cruelty for another day.

Images available for download here.

For more information or an interview with an RSPCA NSW spokesperson, please contact RSPCA NSW Media on 0488 905 353 or email